While the 8os and 9os saw the introduction and use of computerization in the administration of the jewelry industry, in this decade the use of CAD/CAM is perfecting design and prototyping by its speed, accuracy and flexibility.

"The use of CAD/CAM for jewelry has moved beyond the 'forward
thinking' jewelers into mainstream, as this digitalization process has
increased quality and versatility to the point that jewelers who are
not using CAD/CAM in their design process are simply not competitive
in today's marketplace," said Charles Berman, managing director of jewelry designs by Bermark Design Ltd in Thailand.

The tremendous escalation in the price of gold, platinum and silver, coupled with tough and competitive business environment, has increased the need to control every detail of jewelry design. This is only possible using CAD/CAMM. Moreover, its digital format allows designs to be emailed, output, corrected, re-output, in any location around the globe.

CAD/CAM does not hamper the design process; rather, it enables and enhances design as it combines human creativity with better tools, resulting in superior products. It ensures the highest professional standards as it provides symmetry, consistency and quality as is expected in our high-value products, which are often passed on as heirlooms.